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Your Brand May See 5X Regular Twitter Volume in the coming weeks

Download the report now to learn:

  • The retailers received twice the average daily volume of Tweets over the holiday period compared to October
  • The biggest surge in volume of Tweets was for the 7 days following Cyber Monday, with five times more than the average daily volume of October
  • The volume of customer service tweets correlated with Tweets about the retailer’s sales, events & promotions
  • Product availability issues caused the biggest negative spikes in activity
  • After negative customer service issues and general mentions, people Tweeted more about positive customer experiences than anything else.

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