How does your company stack up?
We did a comprehensive analysis of how California retailers are using Twitter as a service channel. Findings include:
A comparrison to the findings of the California Report and Top 100 report
How long it takes each of the retailers to respond (hint: the average response time is 11 hours, 23 minutes.)
How responsive each brand is through Twitter
How many retailers practice socai customer service best practices such as public, in-channel resolution
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