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altimeterwebinarLP

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The Social Engagment Hub: Re-imagining the Contact Center as a Critical Marketing Tool

Consumer demands for a new kind of relationship with the companies they buy from has changed how we manage customer relationships: forever.

In this session, Joshua March (CEO and Co-Founder of Conversocial), Evan Shumeyko (CRM Engagement Practice, Ogilvy), Michael Brito (Social Business Strategy at Edelman Digital) and Alon Waisman (Social Media Operations Manager at GoDaddy) discuss The Social Engagement Hub: How do marketing departments and contact centers need to evolve and restructure to deliver the best experience over social channels? Good customer service becomes your marketing strategy when the consumer is king.

Marketers, Social Media Managers and Customer Service Directors should watch to learn:

  • How to build a Social Engagement Hub to bring stakeholders together
  • Why C-Level management should get behind Social Customer Service
  • How pro-active social customer service can revolutionize the contact center of the future
  • Success stories of companies offering unified and coherent customer engagement through social media.

 

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