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Preparing Your Customer Service Team for Social Media

Best Practice Tips to Drive Retail Success During the Festive Period

Christmas 2013 is predicted to be the most digital ever with online sales set to exceed £10billion for the first time, and conversion rates – those who buy online after shopping – to reach a five-year high of 5%.

Retailers will see a surge in customers turning to social channels to express dissatisfaction with the online experience.  With 42% of Twitter users expecting a company response within an hour, social customer service needs to be fully embedded as a viable communication channel in time for the Cyber Monday surge.

Our webinar discussed best practice tips for:

  • 12 steps for a successful social Christmas
  • Coping with the holiday surge
  • Crisis management during the busiest shopping season of the year

If you are interested in hearing the discussion again, or missed the webinar, register your details and a recording will be sent out.

You can also download The Twelve Days to Social Customer Service eBook here

Any particular thoughts, questions or views you'd like to share? Tweet us with the hashtag #12daysofsocial.

Register for the Webinar Recap