Your Brand May See 5X Regular Twitter Volume in the coming weeks
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The retailers received twice the average daily volume of Tweets over the holiday period compared to October
The biggest surge in volume of Tweets was for the 7 days following Cyber Monday, with five times more than the average daily volume of October
The volume of customer service tweets correlated with Tweets about the retailer’s sales, events & promotions
Product availability issues caused the biggest negative spikes in activity
After negative customer service issues and general mentions, people Tweeted more about positive customer experiences than anything else.
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